Fit Simplify

Fit Simplify is a resistance-band brand that sells through its own website and on Amazon. It does not publish a founding year or a company address, and its contact page lists Pacific-time customer service hours. US trademark records list Life Simplify, LLC as the owner of the FIT SIMPLIFY mark, with first use dated February 2016.

The brand's range centers on a set of five 12-by-2-inch latex loop bands in graded resistance levels, sold with a carry bag, an illustrated instruction guide, an e-book and online workout videos. It also sells Pro Series loop bands, a tube resistance band set, ballet stretch bands and pull-up assist bands. Fit Simplify says its loop bands are made from 100% natural latex rather than thermoplastic elastomer.