GHOST

GHOST is a lifestyle sports nutrition brand founded in 2016 by Dan Lourenco and Ryan Hughes, who still lead the company as CEO and CMO. Its legal entity, Ghost, LLC, lists its address in Henderson, Nevada. Keurig Dr Pepper acquired a 60% controlling stake effective December 31, 2024, and has agreed to buy the remaining 40% in 2028.

GHOST sells supplements, including pre-workout, BCAA, whey protein, creatine, greens and hydration products, alongside GHOST Energy drinks, apparel and merchandise. GHOST Energy moved into grocery and convenience stores in 2021 and launched nationally in 2022 at chains such as Kroger, 7-Eleven and Publix; trade press has described it as a “full-disclosure” energy drink that lists its active ingredients on the label. The brand is known for licensed flavor collaborations with food and candy brands such as Welch's and Warheads. Some GHOST Energy ready-to-drink flavors are listed in the NSF Certified for Sport database.