Amazfit

Amazfit is the main consumer brand of Zepp Health Corporation (NYSE: ZEPP), the company formerly known as Huami. Founder and CEO Wang Wayne Huang started the business in China in December 2013 to develop and sell smart wearables; it began using the Amazfit name in 2015 and renamed itself from Huami to Zepp Health in 2021. Its recent annual reports list principal executive offices in Gorinchem, the Netherlands, and the brand says it has active users in more than 90 countries.

In fitness, Amazfit sells GPS smartwatches across several families: the rugged T-Rex, the Falcon and Cheetah performance watches, and the Balance, Active, GTR, GTS and Bip lifestyle lines. It also makes the Helio Ring and the screen-free Helio Strap, launched in 2025. The devices pair with the Zepp app, and the company's software connects with third-party platforms such as Strava and TrainingPeaks. Amazfit sells through its own online stores, Amazon and other retailers, and has been a wearable partner of the HYROX fitness-racing series since 2024.