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NOBULL

1 product scored · 3 video reviews · Training Shoes

FR Score 8.3 out of 10, GreatAverage
FR Score

NOBULL was founded in Boston in 2015 by Marcus Wilson and Michael Schaeffer, two former Reebok executives. In 2023 beverage entrepreneur Mike Repole bought a majority stake, and in 2024 Tom Brady merged his TB12 nutrition and Brady apparel businesses into NOBULL, becoming its second-largest shareholder. The company is based in Boston's Dorchester neighborhood.

The brand built its following with minimalist training shoes for CrossFit-style workouts and was the title sponsor of the CrossFit Games from 2021 to 2023. Its footwear now includes the Outwork, Drive and Allday models, alongside training apparel, accessories and a nutrition range. NOBULL sells primarily online through its own store and has also run a pop-up shop in Boston's Seaport.

Testing & quality

NOBULL says it will replace any item that fails to perform as intended within one year of purchase, with proof of purchase; wear from normal use doesn't qualify and claims are reviewed case by case.

From NOBULL’s published policies and the certifiers’ public listings.

1 product

NOBULL Outwork
Most Durable
FR Score 8.3 out of 10, Great
NOBULLTraining Shoes

Outwork

The original NOBULL trainer: low, stable, grippy and built to take a beating

3 videos
About ~$150
AmazonBrand store

Video reviews

NOBULL on video